Cause-Related Programs

We believe in doing our part to create stronger and more vibrant communities, and we invite our customers to join us in making a difference. In 2016, Macy’s and Bloomingdale’s associates and our customers joined with us to contribute more than $28 million to nonprofit organizations across the country. The following programs are just a few examples:

Macy’s Believe Benefits Make-A-Wish: In 2016, thanks to our customers and associates, Macy’s reached a total of $100 million given to Make-A-Wish since 2003. Macy’s is one of two Mission Champions for Make-A-Wish and the organization’s largest cash donor.

More than 2.4 million people have been impacted by the wishes that Macy’s has helped grant. Launched in 2008, the Believe campaign, inspired by the New York Sun’s famous “Yes, Virginia, there is a Santa Claus” editorial, invites believers of all ages to drop off letters to Santa at any Macy’s store by depositing them in special letterboxes or online at macys.com/believe. Letters to Santa poured in from communities across the country and the campaign raised a total of $2 million for Make-A-Wish in 2016.

Go Red For Women: Macy’s is proud to be the founding national sponsor of Go Red For Women, the American Heart Association’s campaign to raise awareness and prevent heart disease in women since 2004. Over the last 13 years, Macy’s customers and associates have raised more than $60 million through various events including our Go Red Sale and Thanks For Sharing programs, about $5.2 million in 2016 alone.

Macy’s Present Fashion’s Front Row and Fashion Pass: Through these New York Fashion Week programs, Macy’s raised funds to support Ronald McDonald House of New York, the Council of Fashion Designers of America Foundation and the Elizabeth Taylor AIDS Foundation. In 2016, the event and cause program combined music, fashion and philanthropy to raise more than $2.3 million.

Got Your 6: Macy’s is proud to be the founding sponsor of Got Your 6, an organization that helps unite veteran-focused nonprofit groups, celebrity supporters, and government partners to empower veterans and military families. Got Your 6 works with its coalition of nonprofit organizations to engage veterans and civilians to foster understanding and empower veterans to become leaders in their communities. In 2016, Macy’s hosted its fourth annual Got Your 6 Weekend, inviting customers and associates to support veterans and military families by raising more than $1.5 million and helping fund 20 individual projects led by coalition members. Macy’s also participated in the fourth annual Got Your 6 #IAM campaign by featuring associates who served in the military. Macy’s associates and customers have raised more than $8.3 million in support of the millions of men and women who have served our country.

Thanks For Sharing: In its 14th year, this Macy’s holiday rewards program raises funds for a number of charitable organizations. In 2016 alone, we raised $15 million to support charitable organizations across the country including our long-standing partners Reading Is Fundamental and the Breast Cancer Research Foundation (BCRF), as well as the American Heart Association, Futures Without Violence, Boys and Girls Clubs, Children’s Cancer Research Fund, Big Brothers Big Sisters, and Fashion Incubators in Chicago, Philadelphia, San Francisco and Washington, D.C. Since 2003, Thanks For Sharing has raised more than $171 million.

Child Mind Institute: Bloomingdale’s is proud to be the founding corporate partner of the Child Mind Institute, contributing to the organization’s growth over the past eight years. Through sales of an annual Holiday Bear and other marketing programs and events, Bloomingdale’s has raised both awareness and financial support for the Child Mind Institute.

Operation Happy Children: Macy’s associates shared the magic of the holiday season with kids in need through Operation Happy Children events. In 2016, Macy’s Herald Square, in partnership with New York’s Department of Homeless Services and The Hispanic Federation, hosted approximately 300 preschool children from communities across New York City’s five boroughs.

For the 11th year, Macy’s on State Street hosted about 200 underserved pre-school children enrolled in Chicago Commons’ Head Start program for Operation Happy Children. The children enjoyed breakfast in the Walnut Room under the Great Tree, visited with Santa, and received gifts. The event was also co-hosted by several Make-A-Wish Children, all Macy’s Believe Campaign beneficiaries.

Breast Cancer Research Foundation Support: Since 2003, Macy’s has donated more than $8.4 million to the Breast Cancer Research Foundation’s tireless efforts to defeat breast cancer through the funding of medical research grants worldwide.

In addition, the Bloomingdale’s Pink campaign has donated millions to BCRF since 1995. Funds raised during the 2016 campaign alone totaled more than $1.4 million.

Ralph Lauren Pink Pony: Macy’s supported the Ralph Lauren Foundation’s Pink Pony Fund for the fourth consecutive year through a campaign that encouraged our associates to share stories of how their lives have been touched by breast cancer. For 2016, Macy’s offered an exclusive Ralph Lauren Pink Pony Fund bracelet, which customers and associates generously supported. With a donation of more than $1.9 million in 2016, we have raised a total of $7.5 million over the last four years.

Bloomingdale’s Fashionable Fundraiser: This semi-annual Bloomingdale’s event is a day of shopping and special events bringing philanthropy and fashion together for a worthy cause. Each Fashionable Fundraiser supports either the Foundation for AIDS Research (amfAR) or Mentoring USA.

Clothes4Souls: For the fourth year, Macy’s partnered with Clothes4Souls to invite customers and associates to share the warmth with those in need in their communities. Through a special Buy 1, We’ll Donate 1 promotion in every Macy’s store and on macys.com, Macy’s generous vendors donated a total of 35,000 brand new coats to this worthy cause and hosted 18 events across the country to distribute them. Macy’s has donated a total of 165,000 coats since 2013.

“The coat drive could not have come on a more perfect day. Hours after the last coat was given out (more than 400), New York City plunged into the coldest two days of winter. Each person who came in from the cold to receive a coat was treated like a VIP, with their own personal Macy’s volunteer shopper! Within seconds, guests’ faces cracked into a smile and the conversations started flowing. One homeless community member arrived with only the shirt on his back. Leaving with a coat and a smile, he said, ‘I came in here half a man. Now I’m leaving and I feel like TWO!’”
– Hannah Vanbiber Wagner
Bowery Mission, New York City

Shop For A Cause/March of Dimes: Macy’s customers and associates raised more than $3 million for the March of Dimes during our 2016 Shop For A Cause event. Over the last 20 years, thanks to Macy’s support, more than $25 million has been raised to support the March of Dimes efforts to fight birth defects, premature birth and infant mortality.