Bluemercury was founded in 1999 and is widely recognized as the largest
and fastest-growing luxury beauty and spa retail chain in the nation.
Bluemercury joined Macy’s, Inc. through acquisition in March 2015. This
high-growth luxury brand now boasts more than 124 specialty stores,
including 19 stores within Macy’s, in 22 states nationwide. Bluemercury
is the go-to destination for all of its clients’ luxury beauty needs.
Founders Marla and Barry Beck are the visionaries behind Bluemercury and
the creators of several of Bluemercury’s best-selling product lines. Their
continued mission for Bluemercury is to be the friendly neighborhood beauty
store where clients can get honest, expert beauty advice. Bluemercury stores
are embedded in local communities near where clients live and work. The
Bluemercury approach always starts with the customer and providing her with
a better and more engaging shopping experience.
Bluemercury clients receive unparalleled technical product knowledge, expert
advice and friendly service from their beauty experts. Bluemercury places
a strong emphasis on offering complimentary samples. Clients can try before
they buy to ensure they are 100 percent satisfied before committing to a
purchase. Bluemercury carries luxury brands such as La Mer, Jo Malone London,
Yves Saint Laurent, and Keihl’s, as well as exclusively selling two proprietary
brands, M-61 Powerful Skincare and Lune+Aster cosmetics.
M-61 Skincare is a highly technical skincare line that fuses powerful,
dermatologist-loved ingredients with high-performance naturals. M-61 Powerful
Skincare is 100 percent free from harmful parabens, sulfates and phthalates.
The product line was created by taking Bluemercury’s experience performing more
than 1 million treatments and blending it with input from more than 300 Bluemercury
makeup artists and estheticians. The result is a technical skincare line that
provides maximum results with minimal time.
Lune+Aster is a good-for-you color brand that takes the guesswork out of makeup
and puts clients out the door quickly, looking polished and powerful. Many of
the Lune+Aster products are vegan and gluten-free.
Bluemercury has spas in 90 percent of its stores and is home to the ultimate
results-oriented treatments. Bluemercury has performed more than 10 million
facials since the company was founded and was rated by Oprah as one of the best
facials in America. Spa treatments include world-renowned oxygen facials,
glycolic peels, waxing and microdermabrasion.
Visit Bluemercury Virtually on bluemercury.com to Discover:
Marla’s Beauty Blog: Customers can get the scoop from
Bluemercury’s top beauty expert as she talks beauty in real life, from
beauty product reviews and skincare routines to healthy hair tips and
beauty news. Follow along as she experiences life as an entrepreneur,
mom of three and beauty innovator.
Customer Favorites: Discover the difference Bluemercury’s
best-selling beauty can make! This curated collection of client favorites
includes results-driven skincare, hair products for every style and type,
and makeup by top brands. Learn more about favorite products in makeup,
skincare, bath and body, hair, men’s, scents and gifts and travel. With
Bluemercury, it’s easy to see why beauty buffs keep coming back for more.
Natural Beauty Collection: Customers can see and shop
the who’s who of natural beauty on bluemercury.com. Featuring paraben-free
beauty brands RMS Beauty, Indie Lee, One Love Organics and Ilia, a
top-rated selection of chemical-free makeup and organic skincare has
everything women need to build a full natural beauty routine. Look for
vitamin C-infused skincare and nutrient-rich ingredients like coconut
and jojoba oil.
Tips & Trends: Bluemercury.com helps customers stay on
top of the latest beauty trends and get the ultimate in makeup, skincare
and hair care tips - the hottest beauty they can't live without!