When It Comes to Exclusives, Bloomingdale’s is Like No Other Store in the World
In fall 2014, Bloomingdale’s launched “100% Bloomingdale’s,” a unique, never-done-before
concept which centered on existing brands creating exclusive products available for purchase solely at
Bloomingdale’s stores and on bloomingdales.com.
The response was overwhelmingly positive with items from the 100% collection time and again topping the
best-seller list. Each subsequent season, the list of participating brands grows and the number of exclusive
products surpasses what was ever thought possible.
With the 100% program, shoppers are offered the opportunity to scoop up thousands of original, completely
exclusive and collectible pieces throughout the store including men’s, women’s, children’s
and home departments. More than 100 designers have contributed to the 100% collections with several
expanding their offerings into capsule collections. Vendors across all families of business have crafted
product geared specifically for the Bloomingdale’s customer. This specialized approach truly sets
the Bloomingdale’s assortment apart.