Colored Towels
In February, Federated announces that its Stern’s division will be closed, with most locations being converted to the Bloomingdale’s or Macy’s nameplates.

In July, Federated acquires Liberty House, Hawaii’s largest retailer and only conventional department store group. It becomes part of Macy’s West.
Federated disposes of Fingerhut.

Terry J. Lundgren becomes chief operating officer in addition to president and chief merchandising officer.
Federated integrates the Macy’s nameplates with its regional department stores - creating Bon-Macy’s, Burdines-Macy’s, Goldsmith’s-Macy’s, Lazarus-Macy’s and Rich’s-Macy’s. Macy’s Corporate Marketing is developed.

Bloomingdale’s enters the Atlanta market for the first time with two stores.

Terry J. Lundgren becomes president and chief executive officer. James M. Zimmerman remains chairman of the board.

Federated board initiates quarterly dividends.
Terry J. Lundgren becomes chairman, president and chief executive officer as James M. Zimmerman retires as chairman of the company.

Macy’s Home Store division is formed.

May Company acquires Marshall Field’s.
Federated begins operating nationwide under two store nameplates - Macy’s and Bloomingdale’s - as all regional department store names are converted to the Macy’s brand.

Macy’s launches a new customer loyalty program, with escalating benefits for its largest customers, as it issues new credit cards for about 14 million accounts.

Federated acquires The May Department Stores Company. The acquisition creates a stronger, more resourceful company with more stores nationwide.
Calvin Klein Home
More than 400 former May Company stores convert to Macy’s, creating a nationwide store focused on delivering fashion and affordable luxury to customers from coast to coast.

Macy’s launches its first-ever national advertising campaign.

Federated divests Lord & Taylor, David’s Bridal and Priscilla of Boston, which were acquired as part of May Company.
Federated sells its 507-store After Hours Formalwear business, which was acquired as part of May Company, to Houston-based Men’s Wearhouse.

Shareholders vote to change the corporate name from Federated Department Stores, Inc. to Macy’s, Inc.
Macy’s began piloting a new localization initiative called My Macy’s in 20 local markets as it consolidated three divisions - Macy’s North into Macy’s East, Macy’s Northwest into Macy’s West, and Macy’s Midwest into Macy’s South (creating a new Macy’s Central division).

The company celebrated Macy’s 150th birthday on October 28.

Macy’s, Inc. launches a corporatewide sustainability initiative to guide a wide variety of efforts to protect the environment.
Macy’s rolls out its My Macy’s localization initiative nationwide, creating 49 new local stores districts (for a total of 69), while adopting a unified national operating structure.

Macy’s and Bloomingdale’s launched social media programs to reach customers in new ways.
After several years of significant changes to the company’s structure and organization, a culture of growth develops at Macy’s, Inc.

Bloomingdale’s opens its first Bloomingdale’s The Outlet locations, in shopping centers with an upscale outlet store focus.

Bloomingdale’s opens in Dubai, the company’s first international presence.

Macy’s ends the year with more than 1.2 million Facebook friends.
Macy’s, Inc. announces one of the largest capital investments in the company’s history – a four-year, $400 million renovation of Macy’s Herald Square flagship store in New York City, with work to begin in early spring 2012.

Macys.com and bloomingdales.com begin international shipping to more than 100 countries.

Macy’s ends the year with more than 4.5 million Facebook friends.
At year end, 292 Macy’s stores are equipped to fill and ship orders to customers as part of the company’s Omnichannel strategy.

Macy’s launches a major new initiative to serve customers in the Millennial generation (ages 13 to 30).

Macy’s ends the year with more than 10 million Facebook friends.
Macy’s, Inc. records its fifth consecutive year of double-digit increases in earnings per share.

Macy’s rolls out store fulfillment to 500 stores and successfully pilots Buy Online Pickup In Store in 10 locations.

Macy’s ends the year with more than 14 million Facebook friends.
Macy’s and Bloomingdale’s roll out Buy Online Pickup In Store nationally, and pilot Same-Day Delivery in eight markets.

Macy’s and Bloomingdale’s are launch retailers for Apple Pay mobile payment.
Macy’s, Inc. acquires Bluemercury, a specialty beauty and spa services retailer.

Macy’s and Bloomingdale’s expand same-day delivery to 17 U.S. markets.

Macy’s begins selling in China through Macy’s China Limited, a joint venture with Hong Kong-based Fung Retailing Limited.

Macy’s opens its first six Macy’s Backstage off-price stores in fall 2015.
Macy’s, Inc. announces its CEO succession plan, with Terry Lundgren to become executive chairman and Jeff Gennette to become president and chief executive officer. (The CEO transition was complete on March 23, 2017.)

The world-famous Macy’s Thanksgiving Day Parade celebrates 90 years as the official start of the holiday season.

Bluemercury expands rapidly, totaling 122 specialty stores, including 19 stores within Macy’s, and online at bluemercury.com.

Bloomingdale’s opens in Kuwait, the company’s second international store.