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- In spring 2008, Macy's, Inc. began piloting a new localization initiative – My Macy's – to accelerate
sales growth in existing locations by ensuring that customers surrounding each Macy's store find
merchandise assortments and shopping experiences custom-tailored to their specific needs.
This new organizational model was piloted in 20 geographic districts that had been part of three
regional Macy's divisions that were consolidated, allowing additional investment in local markets
while also generating $100 million in annualized cost savings, beginning in 2009 (more than
$60 million in the partial year of 2008). My Macy's started showing results earlier than anticipated.
Early in 2009, the company announced that the My Macy's structure would be rolled out to all
Macy's stores nationwide.
- Macy's continued to enhance and differentiate its merchandise assortments through exclusive
agreements with well-recognized partners. Macy's became the exclusive U.S. department store
for Tommy Hilfiger apparel and FAO Schwarz toy shops, while completing its first full year as
home to Martha Stewart Collection, sold only at Macy's.
- Macy's 2008 marketing and advertising campaigns were among the most-loved and best remembered
among U.S. retailers and consumer brands. Ads celebrating Macy's 150th birthday
in fall 2008 were followed in the holiday season by a Believe campaign that invited customers
to share the spirit of generosity.
- Cause-marketing campaigns conducted by Macy's in 2008 raised record amounts of funds for
organizations such as the American Heart Association's Go Red For Women movement, the
Make-A-Wish Foundation and the National Park Foundation.
- Macy's, Inc. and dunnhumbyUSA, a leading consumer insight firm, announced a significant multi-year
partnering agreement, with Macy's as dunnhumbyUSA's exclusive client in the department
store category. Under the agreement, dunnhumby will analyze Macy's customer sales data, develop
customer segmentation models, and work with the Macy's organization to apply the learnings, in
alignment with the company's existing customer-centric business initiatives, to accelerate future
sales growth.
- Macy's and Bloomingdale's enhanced and improved their multichannel selling capabilities through
Internet sites that were supported by new technologies, functionality and fulfillment capacity.
This included the opening of a new 600,000-square-foot, direct-to-consumer fulfillment center in
Goodyear, AZ. The company's online sales (macys.com and bloomingdales.com combined) grew by
29 percent in 2008. During the year, Macy's successfully piloted a program that allows store sales
associates to search the macys.com Web site from their registers for merchandise not available at
that location and have it shipped directly to the customer.
- Bloomingdale's announced the company's first international location with a store to open in spring
2010 in the Dubai Mall in Dubai, as part of a strategic relationship with Al Tayer Group LLC, a leading
United Arab Emirates-based company. Dubai offers a unique opportunity for Bloomingdale's in a
fast-growing, affluent marketplace. We expect to learn a great deal about how our iconic American
retailing brands translate internationally.
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